Brand Story

A Korean Powdered Sauce
Born from Real Kitchen Experience

NAEL began with years of experience developing food products, cooking, and serving meals directly to customers.

From Small Menus to Tables for 1,000

While running a café and a lunch box and catering business, we worked in all kinds of kitchens, from small menus to group meals serving more than 1,000 people. Along the way, we found that seasoning ratios and flavor varied depending on the cook and the environment.

Along the way, we found that seasoning ratios and flavor varied
depending on the cook and the environment.

BEFORE

Flavor That Varies by Cook and Setting

  • Preparing multiple seasonings separatelyHassle
  • Different measurements for every cookInconsistent flavor
  • Results that depend on skill levelUnreliable

NAEL STANDARD

Consistent Flavor for Everyone

  • Pre-Blended SeasoningsOne pouch
  • Standardized Water & IngredientsRecommended Amounts
  • Anytime, AnywhereAlways Consistent

Pre-Blended Seasonings,
Standardized Water and Main Ingredients

NAEL Korean Powdered Sauce was born from our search for a way to let anyone achieve consistent flavor without complicated seasoning prep.

So that even those new to Korean cooking
can easily make and enjoy Korean food

NAEL offers an easier, more convenient way to cook.

The Road to One Pouch

1
Hands-on experience in food development, cooking, and sales
2
Operating lunch box, catering, and large-scale cooking services
3
Identifying flavor variations by cook and environment
4
Researching standardized seasoning blends and cooking quantities
5
Developing single-use Korean powdered sauces
6
Expanding into Korean food that consumers in Korea and abroad can easily enjoy